Some of you might have seen or even participated in our most recent campaign – ‘Love Your Caddy’. This campaign ran from 1 – 20 February 2016, and our aim was to raise awareness of the food recycling service and encouraging local residents in Aberdeen to use their food caddies. In this blog post we reflect on the campaign from start to finish. If you have any ideas about future campaigns feel free to get in touch and let us know what you think!
‘Love Your Caddy’ campaign and competition
The campaign formed a part of wider focus on promoting food recycling through the food waste bins roll out, door-knocking to promote the service to residents, workshops and stalls at the University of Aberdeen, North East Scotland College (NESCOL) and RGU. ‘Love Your Caddy’ was inspired by the ‘Rubbish selfie’ campaign in Manchester which sought to address the lower rates of food recycling in the student population. Although our initial plan was for the campaign to focus on engaging students, we opened it up to all residents in Aberdeen to encourage more participation.We were keen to make the ‘Love Your Caddy’ campaign fun, engaging and social media led. We ran a competition inviting local residents to like our Recycle for Aberdeen Facebook page and post selfies with their food caddies, using the hashtag #loveyourcaddy. We also contacted local businesses to ask if they would donate prizes for the competition. We were delighted to get so many great prizes, so thanks to all the businesses that supported us!
Film Screening: Just Eat It – A Food Waste Story
We held a very special event to mark the end of the campaign and competition: a screening of the film “Just Eat It – A Food Waste Story at the Belmont Filmhouse. Before the film, we heard from Aberdeen City Council’s Zero Waste Sub Committee convener Councillor Jean Morrison and Chris Herd, a representative from OLIO, a new food waste app which has just been launched in Aberdeen. Councillor Morrison presented the prizes to those who entered the best selfies in the ‘Love Your Caddy’ competition. We then settled down to watch the film. ‘Just Eat It’ documented Jen and Grant’s journey as they spent six months surviving only on foods that would otherwise be thrown away. The screening proved to be more popular than we had anticipated – And we counted around 180 people there on the night. We were pleased that so many people had come along to watch a film about food waste and support our campaign!
We’re delighted that the campaign was such a big success, and we hope to run similar campaigns in the future, perhaps focusing on mixed recycling, clothes, or reuse – we’ve got lots of ideas, so watch this space! Thank you to everyone who submitted a selfie, supported the campaign and attended the prize giving. We are grateful to you and hope you will also support our future campaigns! And meantime, we hope that you continue to Love Your Caddies and recycle your food waste!